to Forbes, there are more than 6 million small businesses in the
United States, with over 90% being owned and operated by women.
That’s 5.5 million businesses that belong to women! This movement
where women are consistently and consciously making the decision to
establish their own companies is called the #GirlBoss Movement.
is the Girl Boss Movement?
Girl Boss Movement refers to a social movement inspired by Sophia
Amoruso, the founder of NastyGal, an e-commerce clothing brand. The
girl boss movement was coined in 2011 by Sophia Amoruso, the founder
of Nasty Gal. Although a young entrepreneur and CEO of her own
company, she refused to be categorized - by men or women alike. She
became one of the most prominent executives in the US while
maintaining her fashion-forward, edgy, irreverent persona online and
encouraging women to go after their business endeavors and to be
passionate in what they do daily, many are flocking to join the
movement (along with the masses) as a way to empower women both
globally and locally in all areas of business from fashion, art,
finance, food, etc. Let us talk about one major aspect of this
movement, fashion, and how it plays off in a realistic day-to-day
does the Girl Boss movement relate to the fashion world?
first and the most prominent factor is that the Girl Boss movement
first came into effect with Sophia Amoruso with her e-commerce
fashion venture NastyGal. What started as a tiny San Francisco
apartment stacked with killer vintage, one computer, and an eBay
account has grown to be a $300+ million business. NastyGal started in
2006 when Sophia Amoruso walked away from her six-figure corporate
job in a suit with nothing but a dream and one laptop.
is just one example. Several women across the globe are leading their
own ventures, drafting powerful legislations, and changing the world
one step at a time. One such woman is the bold and beautiful Bethany
Williams. Williams is a woman on a mission. With her company Feral
Childe, she champions several issues, including sustainability, fair
pay for fashion workers, and innovative manufacturing methods.
woman that is making her mark on the world is Ruth E Carter, an
award-winning and inspiring fashion mogul whose work can be seen
across a variety of films. She has used the platform of films on
several instances to promote and imbibe the values of equality and
inclusivity. Through her work, she has given rise to powerful
characters in films by Spike Lee, Quentin Tarantino, etc. She has
also worked with Selma director Ava DuVernay on Black Panther a
black-dominated film that bagged her an Oscar award.
does fashion encourage women to chase their dreams?
always tells a story, and that story is usually rooted in the past,
present, or future. In the case of a business, we learn from our past
to be better for our future - and a good way for us to represent that
is by looking like women that represent our future ideals. Women
globally enjoy dressing up as their role models with the aim that
they may someday walk the same path as them. That could be by
creating an award-winning clothing label like Sophia Amoruso or
creating their own unconventional ventures like NastyGal.