issues-faced-by-women-while-shopping-for-work-wear
12 Oct 2020

Issues faced while shopping for Work Wear !

We have spoken to various women (both working and non-working) and tried understanding the challenges faced by them while buying garments. Some of the regular issues / challenges highlighted were as following:

  • Not easy to find good quality work wear / office wear clothes – Limited companies selling the same
  • Not enough variety – Limited variety in terms of designs and colors especially for Tops, Suits and Dresses.
  • Fitting – Mostly standard sizes that do not fit all body shapes; getting alteration done is very time consuming and cumbersome
  • Limited Colors - Limited choices in pastel and solid colors; can’t wear blingy clothes / standard red, green, orange colors for official / board room meetings
  • Gaping Shirts or Tops: Scarcity of anti-gaping plackets in shirts or tops
  • Visible zip and fly assembly in trousers: Most of the brands don’t address this issue
  • Transparent clothes – Most tops especially white colored are transparent making these uncomfortable to wear
  • Difficult to maintain – Most garments need dry cleaning and are not comfortable to wear all daylong
  • Hardly any pockets in clothes – Need to carry separate bags for carrying small amount of money, credit cards, mobile phone and car keys
  • Not enough customization to meet my needs –Some women have preference for comfort fit clothes or might want tops that cover their hip or trousers that cover ankles or skirts that go below knee length while there are other women, who prefer slim fit clothes or trousers that go only up to ankle length or skirts that remain below knee length. Further, there are some women, who prefer regular fit clothes with other specific customization. Most companies do not offer this level of customization or made to measure clothes.

Pooja Malhotra, Founder of Power Sutra is a doctor by profession and has worked for over 15 years in leading hospitals like Max, Fortis, Safdarjung, Lady Hardinge Medical College etc. She has travelled extensively globally and within India and faced many of the above issues while buying garments for herself. Being a fashionista and having a keen eye for fine clothing, designs and color combinations, Pooja decided to found Power Sutra Clothing Private Limited (Power Sutra) with a focus on addressing Desk to Dinner dressing needs of women.

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Power Sutra Size Chart
Bust Natural Waist Hip
XS 32-33" 26-27" 35-36"
S 34-35" 28-29" 37-38"
M 36-37" 30-31" 39-40"
L 38-39" 32-33" 41-42"
XL 40-41" 34-35" 43-44"
XXL 42-43" 36-37" 45-46"

*If your size falls in between the above sizes, it is recommended to opt for the smaller size or try the customized fits from Power Sutra.

For example - If your waist is 31.5" go for Medium Size (M) instead of Large (L) size or try "Customized Now" option and provide your exact measurements for a perfect fit.

Power Sutra’s Customized Parameters:
  • Top Length
  • Skirt/Dress Length
  • Trouser Length
  • a) Above Hip Length (Not covering the hips): Hem of the Top rests just above the hip bone
  • b) Hip Length (Covering half or less than half of the hips): Hem of the Top rests between the hip bone and the crotch
  • c) Below Hip Length (Covering full hips): Hem of the Top rests just above the upper thigh hitting just below the crotch.
  • a) Above knee length: Hemline of the skirt or dress falls 0-2 inches above the knees
  • b) Knee Length: Hemline of the skirt or dress falls anywhere on the knees
  • c) Below Knee Length: Hemline of the skirt or dress falls 0-2 inches below the knees
  • a) Above ankle length: Hem of the trouser falls 1-2 inches above the ankle joint
  • b) Ankle length: Hem of the trouser just hits the ankle joint
  • c) Below ankle length: Hem of the trouser falls 1-2 inches below the ankle joint