The global evaluation of conventional beauty standards for women is spreading like fire. What is the first thing that pops into your mind when you hear the word ‘fashion’? Body positivity, loving oneself, and promoting diverse fashion, right? We are living in an era where “dress to impress” is no longer a general concept of elegant dressing. What people admire the most is playfulness, popping colours, and exciting patterns. Speaking of workplace fashion, a concept that has recently taken its stand among the desired topics of interest for fashion mongers is the reason behind PowerSutra’s famous Power Dressing for women. This is an idea that has prevailed for too long. Becoming a sensation that needs no introduction, PowerSutra has replicated its definition of perfection with humongous variations in women’s clothes.
Proposing its products in all sizes starting from petite to extreme, the entire vision of PowerSutra’s dressing is a guide toward different body shapes. Plus-size clothing is not the end of the story here. The luxury brand also contains apparel for women with different body shapes like pear-shape, hourglass and apple-shaped bodies. With its initiatives to promote body confidence and beauty, the brand translates its sentiments into clothes and sells the united spirit that’ll compel you to praise your unique body.
Celebrating women of “all shapes and sizes”
Getting dresses that effortlessly fit you and need no alterations is the satisfactory part of buying new clothes. But there are only a few brands that let you discover your style to complement your aura. PowerSutra has stopped the fashion industry in its tracks and set the bar high with its style fashion tips for different body shapes. This brand creates a positive energy with its collection of attire for women of triangle-shaped bodies and rectangle-shaped bodies. What a welcome change for women, right? These imagery features, more importantly for happy women, each with a different body type is prompting one standout comment, “Beauty is beyond size.”
Workplace Body Positivity is the new black
What should be the norm in the fashion industry? Is it body comparison and weight loss advice or embracing the natural beauty of women? The majority of people will opt for the second one. The reason behind this is the ongoing combat between those who admire ‘aesthetics’ vs those who admire ‘art.’ What PowerSutra is trying to swathe people with is - self-love affirmations as a beacon of body positivity. Especially in the workplace, women tend to explore all odds and outs of freestyle, formals, and casuals.
The crossover between Body positivity and plus-size dresses has subtly ended the long debate of what’s more agreeable. Many big brands now foster size diversity because it is simply the newest trend but PowerSutra does it to ensure its customer satisfaction. The concept of ‘healthy body’ and ‘beauty’ is shifting from one panel to another. What has caused this conundrum? We think it's the huge collaboration between women and their mindset that has changed many lives. Responding to this powerful insight, the luxury women-wear brand is all ready to navigate its patrons in identifying their body shapes.
PowerSutra’s commitment is impressive. It has set one of the few examples globally of women’s clothing brands leading the change. It is a daunting challenge to undertake such a task as workplace fashion is still making its way into the hearts of Indian women. It has ushered several women to body positivity and self-awareness. It has enlightened women to dress for the plus size body type, taught them how to dress according to body shapes, and offered dress types for different body types. Where else will you find such a devoted platform that yet and again talks about size inclusivity in the fashion industry?
“Body Positivity is, by all means, a definition that is accepted worldwide. It is an overwhelmingly powerful pretext. Every brand needs to educate themselves about it.” Although this movement has become more commodified, it looks like the PowerSutra has a vision of its own. It has created a safe place for all the privileged bodies to dress up and produce ethnicity without being considered left out. This is the reason why beautiful women with hourglass shapes, 15XL size or XXS size, enjoy shopping from here. It has rapidly created its own standard for beauty and power dressing, whether corporate world or not. In the end, PowerSutra wants to thrive in the community of self-love, radical empowerment, and appraisal respect for plus-size bodies.